Melbourne Wedding Blog Planner Ideas

Blog Post Ideas for Wedding Planners


The Best Month for Weddings in Melbourne

Content localized to your city, area, or state has a better chance to rank in search engines because there is less competition.

Consider writing a post talking about the best month for Weddings in your area, weighing the weather, local events, and any other vital considerations you’d tell a client.

As a side note, this type of post catches couples early in their wedding planning process, when they are more likely to hire a planner. Check out Cosmopolitan events Wedding Venue for your ultimate wedding reception.

If you’re just engaged, starting to envision your wedding and wondering about all the things you’ll need to do—and when—then you’re in the right place. 

Of course, there’s no prescribed or exact timeline because everyone’s engagements are different lengths—and you can successfully plan a wedding in as little as a few months if that’s what you want to do. But we’re here to give you a small snapshot of all your wedding to-dos to steer you in the right direction (especially if your engagement length fits the bill as “average,” which is a little over a year). 

So you’re planning a big wedding, or other noble social or business event. If you have the budget, you’re in luck; you can hire a pro to do all the heavy lifting for you! Your chances of having an impressive event rise dramatically when you have professional help to get things done.

Whether this is a route you can take or not, as the owner of the event, you still have a tremendous influence on how your event unfolds, and what kind of style and program you’re going to have.

The more ideas and preferences you have, the more you can influence and direct with high-quality advice, and the more likely you’re going to be pleased with the outcome, along with all of your guests.

Wedding recap posts

These are the bread and butter of wedding vendor blogs: posts that recap an event that you planned. I always recommend writing as much as you can and optimizing them to be found for venue name searches.

(Pro tip: For an interactive version of what to do when—from defining your aesthetic to mapping out your day-of timeline—go to The Knot All-In-One Wedding Planner App. Start by taking our fun Style Quiz, and we’ll pull together a custom wedding vision and vendors to match, just for you.

Venue walk-through post

Is there a venue in your area that you’d like to work at more? Write an in-depth post about the site, providing details no one else is.

Write about why you love the venue, what its vibe is, their ceremony and reception locations, and any insider tips you have about the site. Include links to any weddings you’ve already planned there to show your range of work.

Once you have some venue options and your date down, you can start planning the guest list. Start officially booking your ceremony site and reception site.

Next, choose your wedding party—ask friends and relatives to be part of your day. 

This is optional, but now’s the time to have an engagement party. We recommend registering beforehand for gifts.

 How to Choose Your [City or State] Wedding Venue

This can be a more robust post to rank, but it’s a great one for showing your experience and knowledge. Write about how you would help a client choose their wedding venue, step-by-step. Include a list of essential considerations in selecting a site.

Wedding Trends I’m Predicting for 2020 [or any season]

Wedding trend articles are wildly popular. Build up your authority around wedding topics by writing an excellent post about upcoming trends.

Make sure to link from this post to your “Wedding Planning” services page to improve internal links and traffic to your services page.

Again, the number “6” in this title is just an idea. Include as many trends as you can think of and write a paragraph about.

Answer a question a client asked you

Are you taking notes on which items you get asked by your clients all the time?

Maybe it’s “What are some alternatives to a head table?” or “What’s a fair price for wedding catering?” or “Should I do a bubble exit at my wedding?” — Answers to common questions make great blog posts.

Searchers are increasingly typing in (or asking Siri!) full questions in the Google search box. Give those searchers the best answer!

Make the title of the blog post the typical question and the content of the job your answer. Be as thorough and helpful as possible, answering as if your client had asked you.

Need an example? One of my most popular blog posts is a question I get asked all the time: What Should I Name My Images for SEO?

Answer a question you often hear from prospective clients

Even better than answering client questions, answer the questions you get before someone also hires you. With these types of questions, you’re getting in front of couples before they have booked a wedding planner.

Best Blogs For Wedding and Event Planners

There is a tremendous amount of free advice out there, and resources to turn to help inspire and shape your event. In this blog, we’ll take a look at several quality websites/blogs that can help steer you in the right direction.

1. 100 Layer Cake

100 Layer Cake is a stylish blog that highlights the best of real Weddings, including advice on recommended vendors. With their vendor guide, the marketplace, DIY resource and Pop Up Shop, they are making great support available to prospective brides.

2. Green Wedding Shoes

This blog is an excellent inspiration for fashion-forward brides. Comes with a beautiful Southern California style, laid back but stylish too. Features lots of great photos from real weddings and lots of advice for DIY projects and unique stylings for personalized weddings.

3. Knotty Bride

Another great site with plenty of fashion inspiration, DIY giveaways, ideas and even relationship advice to boot. Lots of vibe and personality too.

4. Bridal Snob

A Tumblr based blog, this site comes with fantastic visuals, lots of high-quality photos and wedding styles and details. This is an all visual blog, with no text. Just for your visual delights, and inspiration!

This one gets my vote for some of the most unusual and far out wedding designs and themes (include a skull patterned wedding cake AND a waffle wedding cake!) Great for alternative weddings.

5. Ruffled Blog

This is another personal favourite, with a very eclectic mix of something different and something familiar. A must-stop for the bride who doesn’t want her wedding to look like everyone else’s. Site features many outdoor, pastoral, rustic and off-beat themes!

Melbourne Wedding Blog Planner Ideas

6. Grey Likes Weddings

This blog is definitely a good one for the stylish bride! Lots of great options presented for a sleek and modern bride. One of the fascinating aspects of this blog is their online group called the Ladies Society of Matrimonial Finery, where they invite all comers to join in the latest news about fashion and design as it impacts the bridal marketplace.

Looking for a Wedding Event Planner? Look no further, Cosmopolitan events have you covered.

7. Once Wed

Lots of great photos and ideas here. Also gain daily inspiration from pictures of real weddings. What amazing me about this site is the fact that there is no end to the creativity in this field! There are so many unique visions and artful wedding planners out there; there’s just no reason to have a plain old wedding with so much advice available.

8. The Bride’s Guide

This is Martha Stewart’s wedding blog! Need we say more?! Actually, we can. As can be expected, this is a terrific website with lots of great ideas and high quality contributors. A definite must-read for future brides!

9. The Perfect Palette

This blog is your color guide to all things weddings! Occupying a unique niche, this website focuses rather narrowly on colour design but highlights a vital issue in the process. Colour is the key to unlocking your wedding design because once you’ve decided upon your palette, all of your other choices can flow from that decision and make your planning a lot easier!

10. Intimate Weddings

Here’s more great DIY ideas and smart solutions to putting on a unique ceremony. I like the way the website is simply designed with easy to figure out categories leading to creative solutions. Tons of DIY ideas and plenty of inspiration for the bridal couple who are looking for a unique and stylish look, whether they have professional help or not.

Best Outdoor Wedding Venues in Victoria

Venue searches on Google are prevalent. It can be hard to rank higher than the big listing sites (The Knot, Wedding Wire, etc.) but is still worthwhile to try due to the high number of monthly searches.

For the best chance of ranking, make your post about a specific type of venue rather than a general list of all places in your area. “Outdoor” venues are just one example. Here are a few others:

  • 5 Most Unique Wedding Venues in [Your city or state]
  • 5 Wedding Venues in [City or State] That You’ve Never Heard Of
  • 5 Wedding Venues in [City or State] for an Indoor Ceremony

Note that “5” is just an idea. Include as many as you can think of and write a paragraph about.

Structuring your Wedding Blog Post with a Wedding Day Countdown

First, think “big picture.”

(Hint: You’re more than a year out, or just beginning the wedding planning process.)

Start by envisioning your wedding and determining your style. Next, draw up a budget.

Assemble your “planning team”—this may include hiring a wedding planner.

Once you pick your ideal wedding date and time (and select several options, just in case), check with your favourite venues, officiant and distinguished guests (like family members) before finalizing. 

Next, get a little more granular. 

(Hint: You’re about 8 to 10 months out.)

If you’re planning on wearing a wedding gown, start shopping, so you have lots of time for alterations. 

Start envisioning what type of food you want at your reception. 

Decide what type of entertainment you want. A pianist for the cocktail hour, strolling violinists, a DJ or band? Your options are endless. 

Speaking of which, now’s the time to start researching, interviewing and booking your vendors: photographer, videographer, reception entertainment and florist. (Yes, it’s time to start thinking about floral décor.)

Research a wedding insurance policy to protect your deposits.

Research and reserve hotel rooms for out-of-town guests.

Register for gifts.

Make a wedding website.

Contact rental companies if you need to rent anything for the ceremony or reception, such as chairs, tables and a tent.

Send save-the-date cards. Heck, send them even earlier (around 10 to 12 months out) if you’re marrying during a tourist or holiday season or having a destination Wedding.

Spotlight another vendor

Do you have great relationships with photographers, florists, bands, and other vendors? Consider a series spotlighting these friends, to bring in traffic from people searching for them online possibly.

These can be reasonably easy to do in a written Q&A style if the other vendor is willing to write their answers for you or send you a voice memo. Remind them that you’ll give them a link back to their site, which helps their SEO too.

You’ve hit the halfway mark. 

(Hint: You’re about 6 to 8 months out.)

Now for some fun aspects of wedding planning: booking your ceremony musicians, ordering—or telling your wedding party to order—wedding party attire, and starting to plan that honeymoon, if you’re aiming to jet off right after your wedding. 

Getting closer! 

(Hint: You’re about 4 to 6 months out.)

Attend prewedding counselling, if required.

Shop for and order invitations and wedding rings.

Shop for formalwear, if necessary. 

Renew or get passports, if necessary.

Envision your wedding cake and research, interview and book a cake baker.

Only a few months to go!

(Hint: You’re about three months out.)

Once you’ve found your cake baker, it’s time to order your wedding cake officially. 

If you want your invitations professionally addressed, hire a calligrapher. 

Attend your shower! (It may be earlier, depending on when your hosts decide to have it.)

Rent the formalwear, if necessary. 

Hire wedding day transport (like limousines or party buses). Look into transportation sooner if you’re considering renting streetcars or over-the-top travel.

It’s right around the corner. 

(Hint: You’re about two months about.)

Mail your invitations.

If you’re writing your vows, get started. 

Purchase gifts for parents, attendants and each other.

Book your hairstylist and makeup artist and go for a trial run with both. 

Wedding Blog Planner Ideas Melbourne

You have one month to go!

(Hint: You guessed it, you’re one month out.)

Apply for a marriage license—check with the local bureau in the town where you’ll wed.

If you’re wearing a wedding dress, have your final fitting. Bring your maid of honour (or other wedding party members) along to learn how to bustle your dress. Have the suit pressed and bring it home. Too busy with life to really plan your wedding in detail? Have someone else do it for you and check out our list of Wedding Planners in Melbourne to help take the stress away.

Speaking of wedding party members, call them to make sure they have their outfits ready for the wedding.

Make last-minute adjustments with vendors, if necessary. 

Create a wedding program to hand out to guests at your ceremony. 

Order and plan in-room welcome baskets for out-of-town guests.

It’s the final stretch. 

(Hint: You’re about two weeks out.)

Review the final RSVP list and call any guests who have not yet sent a response.

Deliver must-have shot lists to your photographer and videographer. (Pro tip: Include who should be in formal portraits and determine when pictures will be taken.)

Deliver your final song list to your DJ or bandleader, and make sure to include special song requests and songs you don’t want to be played.

Get your last prewedding haircut and colour, if necessary. 

Ah, you’re counting down the days!

(Hint: You’re one week out.)

Give your reception site and caterer your final guest headcount. (Include vendors, such as the photographer or band members, who will expect a meal!) Ask how many extra plates the caterer will prepare.

Supply the location manager with a list of vendor requests such as a table for DJ or setup space needed for a florist.

Plan the reception seating chart, and print place and table cards (or finalize the list with the calligrapher you’ve hired). 

Call all wedding vendors and confirm arrangements—give the ceremony and reception site managers a schedule of vendor delivery and setup times, plus contact numbers.

Get your hair trimmed, if necessary. 

Attend your bach parties if you haven’t yet. 

And if you hate writing.

You might notice that none of these blog post ideas is short, secure, or quick to write. Blog posts that rank well on Google are long, detailed, and helpful. Isn’t that what you would want if you were searching for these answers?

If the idea of sitting down with a blank page makes you sweat, try these ideas:

  • Record a video answering the topic. Have it transcribed on Rev.com, then edit it into a written blog post (to get extra mileage for your video, post it to social media too!)
  • Use voice memos to record what you would say to a client who asked the question, then send it to a writer to write into a blog post
  • Talk it through with an intern who can source photos from your portfolio and start the first draft for you

Don’t wait! If you want to improve your Wedding planner SEO, the time to start blogging with these ideas is now. If you have any more blog post topic ideas, leave them in the comments!


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