25+ Wedding Dress Designer Shops in Melbourne, Victoria [2022]

Looking for your dream wedding dress designer?

When it comes to searching for wedding inspiration, it's sometimes hard to know where to start. Scrolling through Instagram and seeing so many beautiful dresses, locations, flowers, table decorations (look, as you know, it's a neverending list) can tend to become overwhelming.

It’s every bride’s dream to have the perfect wedding dress, but there are just so many to choose from! Knowing what you want can be difficult and frustrating, especially if you’ve been to what feels like 1,000 showrooms and haven’t seen what you had envisioned.

Now, we've taken the hassle out of your search. From dresses to general wedding inspiration, these Australian bridal designers and boutiques are your marriage go-tos.

When it comes to planning your wedding, one of the most important aspects is finding the one! And by the one – we mean the DRESS!

We have gone ahead and listed our top couture wedding dress designers, to make ‘saying yes to the dress’ easier!

Stunning, magnificent, and captivating are just a few of the words you can use to describe the intricate wedding gowns that are being created by Melbourne’s best wedding designers.

A good wedding dress designer is inspired by wedding trends, but a great wedding dress designer creates the trends. Some of Melbourne's best wedding dress designers successfully navigate the fine line between couture fashion and bridal wear. And, when they pair their creativity with a professional and bespoke service, they create the perfect breathtaking moment for a bride.

Here is our selection of Melbourne’s best wedding dress designers!


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    Synthetic and blended fabrics are usually the least expensive, Davis said, but even taffeta and chiffon will cost less than silk or lace. "If you find a dress that costs too much, you may be able to purchase a cheaper but similarly textured fabric and have a seamstress make the dress for less," she said.

    ~ insider.com

    Bride and family pay for bride's dress, veil, accessories and trousseau (read: lingerie and honeymoon clothes). Groom and family pay for the groom's outfit. All attendants pay for their own clothing, including shoes.

     ~ theknot.com

    Having said that, becoming a designer of wedding dresses is a highly creative career and offers a wide variety of opportunities to help deliver a bride's dream designer wedding dress; it also means working with various styles and fabrics and keeping abreast of the latest fashion ideas.

    ~ careerbright.com

    Provides color palette guidance. Oversees the decor budget and vendors (florist, rentals, lighting, stationery). Sources special props and equipment. Attends a site visit to visualize where you want everything to go, devise a layout, and identify potential problems.

     ~ brides.com

    From a purely financial standpoint, an expensive wedding dress is a very poor investment. However, if you're wealthy or if you are completely satisfied with sacrifices you'll have to make for the experience of wearing an expensive wedding gown, then yes, perhaps an expensive wedding dress purchase can be worth it.

     ~ wayfaringweddings.com

    Ronald Joyce Wedding Dress Shop Melbourne 

    premium wedding dresses



    The incredible creator behind all our Ronald Joyce collections, Veni Infantino has fashion running through her veins. Born in Italy, raised in the UK and a London College of Fashion graduate, she credits the genes from her Italian grandmother for her artistic flare and eye for the most avant-garde trends, which she incorporates in her beautiful designs.

    With a busy calendar and travelling around Europe, Veni kindly cleared her schedule to sit with us and answer some of our burning questions…

    What’s the first thing you do every morning?

    Due to working with so many different countries across varying time zones like the Far East and New York, as soon as I wake up I check and reply to various emails – even while I’m in bed – before having my much needed coffee.

    Why did you decide to become a designer?

    When I was at secondary school a teacher spotted my talent and applied for me to go to the London College of Fashion and University of Arts. There I flourished and fell in love with designing and was lucky enough to secure a job straight away.

    What inspires your collections?

    Travelling. When I travel I see such a variety of interesting colours, colour schemes and an array of shapes. When I attend designer days I get to see real brides and how their figures differ. It inspires me to think outside the box when I listen to what they want and I ask myself how I can make it work not only for that specific bride but others as well.

    One Day Bridal - Wedding Dress Shop Melbourne

    Wedding Dresses Melbourne



    Established in 2011, One Day has cemented itself in the fashion industry as a leader of uniquely designed wedding and event gowns across both the One Day and Chosen by One Day brands. Founded by Creative Director Kyha, One Day evolved from her personal experiences as a bride. Tired of tulle and traditional gowns, Kyha's vision was to create a brand that reflected her personal style.

    She wanted brides to have an alternative option to the traditional white gown and create an unforgettable experience in the process. Her eye for detail and stunning silhouettes has helped countless brides find their way down the aisle.

    Since its beginnings in Melbourne nearly ten years ago, One Day and Chosen by One Day pieces are now available in over 20 countries around the world, online and at its flagship boutique in South Melbourne.


    Chosen has been built on the personal experiences of creative director, Kyha who founded One Day Bridal back in 2011. After going through the process of planning her own wedding, Kyha struggled finding a dress that represented her personal sense of style.

    Through this journey Kyha identified the ideas and misconceptions illustrating what a bride should look like. We are told what shape the gown should be, what material and what colour, but it doesnt need to be that way...

    There are other ways to express yourself as a bride but there werent enough options out there. So Kyha decided to create a brand that was not your typical wedding style but was exactly what modern brides were looking for.

    Fairytales Bridal Boutique Wedding Dress Shop Melbourne 

    Wedding clothing



    Fairytales Bridal Boutique was established in December 1995 and has grown from a small boutique into Melbourne's leading wedding dress store. We have two boutiques in Melbourne, located at Moonee Ponds and Nunawading, and are committed to giving our brides the very best in quality gowns, accessories and service.  Our friendly, experienced staff will guide you through picking your wedding gown to tailoring the fit in alterations, providing an overall fairytale experience.


    Fairytales Bridal Boutique is one of Melbourne's largest wedding dress stores. We stock a variety of labels and have 400+ gowns in store to choose from. Our experienced team will help you through the process of finding your dream wedding dress, tailoring the fit and accessorising to complete the look for your special day.

    Become a Real Fairytales Bride Today. Book an appointment with our Bridal Stylists to begin your Fairytale.

    Oleg Cassini Wedding Dress Shop Australia

    Wedding dress



    Who Is Oleg Cassini?

    Oleg Cassini is a style icon and known for creating some of the most memorable fashion moments of our time including as the designer for both Grace Kelly and First Lady Jacqueline Kennedy. Cassini’s unique designs ushered in a new era of timeless simplicity based on clean lines and crisp forms with opulent and luxurious fabrics.

    He was famed for being a fashion trendsetter and many of his designs became popular worldwide. He is world renowned for his wedding gowns that have graced Hollywood beauties and style icons. He introduced a number of the classic bridal gown silhouettes and in many ways was the father of the current wedding gown styles we wear today.

    Every bride will find her style with an Oleg Cassini gown. There are numerous different designs from classic ballgowns, modern sheaths to daring mermaid gowns. Beautiful lace, intricate beading and gorgeous fabrics are some of the standout features of the Oleg Cassini gowns. Always elegant and stylish. To wear an Oleg Cassini wedding dress is truly special and will add a royal touch of something beautiful to your special day.

    Belle et Blanc Bridal Boutique - Wedding Dress Shop Melbourne

    Wedding Dress Shop



    Inspired by fashion and vogue, the directors envisioned to provide classic and elegant bridal wear with integrity. While we offer the finest quality of fabrics, we guarantee competitive and fair prices on our dresses. Clients praise our personalised consultations and attention to detail, as our team continues to develop exceptional one on one services. Therefore, it is our goal to ensure every bride’s dream comes true!

    Love, Commitment and Dedication

    Belle et Blanc, Bridal Shop Brunswick features an exquisite range of bridal wear with delicate fabrics, superior quality and most of all, feminine designs. Gowns can be either measured to order or ordered in a standard size. In addition to this, gowns can be customised to suit any of your needs. Our dresses are always delivered with TLC, and as a result, ensures your gown is of the highest quality. Our team at Belle et Blanc is willing to go the extra mile to establish a relationship with our clients. It is our only wish to make sure your wedding day will be the most memorable.

    Our staff aim to work within a reasonable production and delivery time. This allows for minimal stress leading up to your wedding. Belle et Blanc features luxurious collections include Ball Gown, Mermaid, A-line, Sheath and Fit and Flare.


    Judith Penak Couture - Wedding Dress Shop Melbourne 

    Formal Attire




    Judith Penak was born and raised in the fashion capital of Prague, Czech Republic before she came to Australia in 1983. Judith inherited the artistic genes of her mother and grandfather. By delving into fashion from a young age, she quickly mastered her skills in dress-making and expert tailoring. Judith started her brand in 1991 before officially rebranding it to Judith Penak Couture in 2013.


    Judith many fashion accolades include 2007 Australian Masters of Fashion Awards “Best Designer of the Year”, the winner of 2011 “BMW Caulfield Cup Classic Style Award”, runner up for “Best Dressed Lady” in 2016 Jaguar Style Stakes – Dubai World Cup. Most recently Judith Penak Couture won, by public vote, the designation of Most Popular Bridal Gown Designer - second place in Australia.

    “Gowns are like a unique, individual one-off piece of art; they awaken our fantasies of being surrounded by beauty, happiness…” -  Judith Penak

    KLOVIA Wedding Dress Shop Melbourne

    Wedding Dress Shop




    KLOVIA is the collaboration and vision of designer Sylvia Ktori of Private Liaison™ Intimate Apparel and Kony Diaman, a renowned seamstress couturier.  The brand name is also an amalgamation of Sylvia and Kony’s names – representing the accord of their influence. 

    “We have been working together on my Private Liaison lingerie brand, and were encouraged by one of the ladies from the Real housewives of Melbourne who characterised our working style as parallel to Domenico Dolce and Stefano Gabbana  (of Dolce & Gabbana) who made her wedding dress. She identified the creative dynamic between us and encouraged further collaboration, to power our skills and launch a couture brand. 

    With regular travel abroad, we recognised the demand for Australian Designers and the gap in Australian Haute Couture at an International level. It was a logical decision to establish this brand as our skills are ‘the perfect fit.' We both have substantial experience working with the finest materials including French leavers Lace, Silks, beaded and intricate trims. Our designs represent feminine modern style, combining levers lace appliquéd onto silk and feature embellishments throughout our range"

    Wedding Dresses

    The gowns of the House of KLOVIA are nothing short of magnificent, playing with textures of French Leavers Lace, 100% silk, hand beaded fabrics and intricate trims sourced from around the world. Made to order, the House of KLOVIA celebrates the luxury of Haute Couture, with our designs being both versatile and custom made in Australia.

    Eternal Weddings - Wedding Dress Shop Melbourne

    Wedding attire



    Best Wedding Dresses in Melbourne

    Choosing the best wedding gown is one of the most important decisions a bride has to make when planning her big day. At Eternal Weddings, we encourage our brides to bring along the most important people in their lives, mothers, future mothers-in-law, sisters, friends, bridesmaids, to help them with this momentous decision. Every bride wants to look her very best on her wedding day, so it’s crucial that she has the people around her that will be honest in what suits her.

    Professional Alterations

    We understand it can be difficult trying to find the best gown and know finding where to start can be one of the biggest challenges a bride can face. At Eternal Weddings we understand every bride is unique in her shape and size and are experts in finding the right dress to suit every figure, whether it be tall, petite, curvaceous or slim.

    Eternal Weddings knows that there are many brides

     that come to see us not really sure of what they are wanting. If that is you then don’t panic. You are not alone.  We will always guide and help you to find that perfect wedding gown. Often it is a style that you may never have considered.  We encourage our brides to try all styles of gowns on as it will help in the process of elimination, that is, discovering which gowns don’t suit you or that you simply don’t like will make the selection or your perfect gown easier.  Only then will you truly know that you have chosen the perfect wedding gown for you.

    Brides Of Brunswick -Wedding Dress Shop Melbourne 

    Beautiful Wedding Dresses



    Who are we?

    Brides of Brunswick first opened in 2015 specialise in Wedding Dresses, Debutante Dresses and Accessories.  Made up of a diverse team of professionals with experience in the bridal industry of 35 years we strive and succeed in providing a new, unique and fulfilling experience for every Bride that walks through the door. From the very moment you walk in the door to the moment you leave we guide you all the way making sure you leave with the perfect dress and experience.

    What we offer?

    At the moment we offer a diverse range including our own home label Brides of Brunswick, Brides by Mancini (Australian-based) & Sugar & Spice (Australian-based). Starting from $399 our dresses don’t go over $3000. In saying that though we still offer a wide range of styles that are specially selected by our beautiful team every season. Our dresses are carefully selected with a heavy emphasis on quality, diversity and trend.


    Our in-house alterations department offer accessible, fast and prompt services with experienced staff of 30 years experience. We provide you with a true and genuine quote on the day that is not subject to change without your knowledge.  All our staffs in store have knowledge in pattern making and tailoring allowing us to understand better your needs and assurance that what you want we will do until perfect. 

    Heather Sellick Bridal Couture - Wedding Dress Shop Melbourne

    Wedding and Formal Clothing




    In a career spanning over 30 years, Heather’s experience within the Bridal Industry is complete. From designing, creating custom made patterns and making your Wedding dress to specializing in how to remake or alter modern or vintage Wedding dresses for her clients who already have their gown, but need assistance to make the ‘fit’ perfect…her skills, experience and expertise make her an authority within her field.

    Her knowledge is both formal (Graduating with Distinction in “Arts & Fashion”, RMIT, 1982) and is backed with experience as a Designer & Patternmaker in Bridal, Formal Wear & Debutantes (having made literally thousands of Gowns), is a Colour & Image Consultant and, in the past, a Trainer (specializing in Women’s Body Shape Analysis – Design, Colour, Fit, Fabric and Wardrobe Selection for their particular “figure”).

    Whilst vastly experienced in many areas of women’s fashion over the years, due to her large workload and her love for making every Bride feel and look beautiful & incredible on her wedding day, Heather has narrowed her work exclusively to everything involved with….Wedding dresses.

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