How To Use Social Media To Market Your Wedding Venue?

We'll also provide tips for using each platform effectively. So, whether you're just starting or looking to improve your current strategy, read on for advice that can help!

FAQs About Wedding Venue

Your wedding florist will make your wedding day even more beautiful by providing gorgeous floral arrangements. Depending on your style and needs, your wedding flowers cost will vary, but the average cost of wedding flowers in the U.S. is around $1,500 with most couples spending between $700 and $2,500

~weddingwire.com

  • Create a Wedding Hashtag. 
  • Make a Personal Snapchat Filter. 
  • Politely Tell Guests Your Expectations. 
  • Ask Guests to Put Away Their Phones During the Ceremony.
  • Provide Information on Where to Find Professional Photos.

Guests should get permission from the bride and groom to take pictures of their ceremony. And if you don't want pictures posted until after the ceremony, tell your guests ahead of time.

According to Gottsman, guests should never post pictures of the newlyweds until they get the go-ahead. Then, unless stated otherwise (for example, there's a wedding hashtag sign encouraging guests to Instagram photos), it's up to the couple to post the first picture, including the wedding venue and fellow guests.

A wedding social gives people a way to include friends and relatives in the wedding when you could not invite them and allows friends and family to support the couple financially for their new life together.

Keep It Visual

On many social media platforms, you have a profile photo. Also, Facebook and Twitter allow for a cover shot. Make the most of this, add your logo to the profile photo and ensure this is consistent across your social media accounts and in line with your branding and website.

Make the most of the cover photo; on Facebook, you can add multiple photos or a video. It is one of the first things a person will see when they look at your page; make sure you use an eye-catching photo that reflects your venue.

This space is also a great way to help promote open days or offers, create an image that fits this area and add a clear message about the day with the date. Pinning a Facebook post to the top of the page can include more details and a link to your site.

With the header of your page looking great, it is important to keep the feed visual. Visual posts perform hugely better than just text-based posts. So, add an image to make it more engaging and stand out.

Post Consistently

Post engaging content and videos which will entice your audience to interact with your accounts. When they do this, it also increases the chance of being shown in their news feeds. When we say post consistently, this doesn't mean that you suddenly remember you've not posted in a while and so instead post five things on Facebook in one go. Spread your posts out. For example, we recommend you post on Facebook 1-to 2 times a day. Even if you only post something twice a week, keep it consistent. Your followers will be expecting to see new content simultaneously each week from you. Use a scheduling tool to help you plan all your posts. It saves heaps of time and frees you up to do other tasks.

Managing different social media platforms can take time. However, it is important to schedule a little time each week to keep these pages fresh. People are less likely to follow or like your page if you haven't posted anything for the last few months.

Ideas for wedding venue social media posts include; images from recent weddings, tips from wedding planners, details of offers, open days and recent blog posts from your website.

When writing your description or message, tell a story, give advice, ask a question, and make it engaging and useful to the reader.

You can schedule posts on Facebook, and there are tools to allow you to do this on Twitter, Instagram and Pinterest. So don't just go on and post five things in one go; set them up to be posted automatically two times a day, maybe at lunchtime and then one in the evening.

If you don't have the time to spend on multiple platforms, focus on those that work; Facebook and Instagram are great choices. Read our content ideas for Instagram here.

If you have a platform that you don't post on, you may wish to remove or deactivate that account; it doesn't give a great impression if it hasn't been updated for months.

Tag The Bride And Groom

When posting photos on your social media account, try to tag the couple in the photo and any other suppliers used.

Tagging the bride and groom will make the image pop up on their social media feed, and it helps promote your venue to their friends and followers. It is a great way to promote your venue easily and is a great way to endorse your venue to their friends, increasing your audience.

Engage

Look out for comments and replies to your posts, and engage with your users; they may have asked a question or want to know more information. Make sure you don't ignore or miss these replies, set up notifications so you are aware and get back to them as soon as possible.

Work With Photographers And Videographers

A photographer captures the day; if they use social media to their advantage, they will also post a few sneak peek shots of the wedding on their social media profile and then maybe more photos once they have been edited and shared with them the couple.

When you have a wedding, introduce yourself to the photographer, note their Facebook page and look out for any shots you may upload in the days after the wedding. You can share these on your Facebook page; it's a great way to share recent photos of weddings at your venue and a great way to add content to your feed. Please share the post from the photographer or videographer's page and make sure they are credited.

You can easily share posts on Facebook and Twitter, re-pin on Pinterest, and some apps allow you to repost on Instagram.

Many photographers are happy with this, it helps share their work with other potential couples planning their wedding or looking to hire a photographer, and it also shows they have worked at your venue.

Call To Action

When posting and reviewing your social media pages, remember to think about the action you want people to take when viewing your page. For example, would you like visitors to; share with an engaged friend, click through to your website to read an article, get in touch for a quote or book a viewing?

You want to make it easy for users to get in touch; adding a contact button to your Facebook page makes this easier. However, you also want to make sure your webpage that it links to is simple and quick to complete.

On Instagram, you can add a link under your profile, either add this to your wedding page on your website or perhaps use Linktree to create a simple menu that can link to different pages, such as your' book a viewing' page, a blog page, contact page or Facebook page.

Encourage Reviews

Facebook allows users to post reviews on a business page, so stay in touch with your couple after the wedding. Then, from 1-2 weeks, drop them a follow-up email expressing your hope they enjoyed their honeymoon and had an amazing wedding day.

Ask them if they don't mind leaving a review on your Facebook page; a genuine review left by the bride or groom is a great way to add trust and build confidence for other potential couples to get in touch and book your venue.

Ensure Your Venue Info Is Correct

If you have a new phone number or email address, log in and update your contact details on your social media accounts. You want to make sure potential clients can easily and quickly get in touch with you; calling a disconnected number doesn't give a good impression, or sending an email to bounce back as it is not used anymore.

Monitor The Insights Page

With a business Facebook and Instagram page, you can view insights about which posts perform best and the audience that view your posts, including their age, gender and location.

Look at which posts perform well and look to follow that style. With posts that seem to underperform, look to adjust these when posting again. It is the image style or theme, perhaps the caption or the message.

No one template works for all, be creative, try different posts and see what works for you and your venue.

Investing In Paid Ads

Social media is a great free platform; however, you need to consider ads for maximum reach. Paid ads allow you to target your audience, ensuring your posts and ads reach the right people and maximise your investment return.

With Facebook and Instagram paid ads, you can target your advance, for example, newly engaged female, interests including wedding planning, within 40 miles of your location. So here you are, targeting your ad brides to live close to your venue.

Again no one template works best, and it is about trying different images and engaging text that tells your audience about yourself as simply as possible. Find what works best, make adjustments and try again to see what works and what doesn't.

Unlike printed ads, you can easily track your ROI and understand how your ad is performing by viewing the cost per click or engagement, how many impressions it has had and how many times it has been clicked.

What To Post Where?

There isn't one post for all with different social media platforms, and you need to create content and posts for each. So what works best and where?

Instagram

It is all visual here; share photos of your venue, recent weddings or photos from wedding photographers at your venue. Try and keep your feed consistent. Add hashtags to help your posts reach more users.

Stories are a big thing on Instagram, too; take quick short videos of the table setups and the ceremony decor. You have the visuals and the content, and it is about capturing and sharing. For stories, consider doing little videos or snapshots from "behind the scenes" showing your venue, what is being done, and new areas or features.

Facebook

With Facebook, you can easily share weddings, and recent shots from weddings, keep it visual and keep it consistent. Please take your photos and share them, or share the wedding photographer's posts of recent photos at your venue. Please talk about the day, its fun, the beautiful table decorations, and even the bride's dress.

Posting here about open days, wedding fairs and offers is ideal on Facebook. You can easily create a special event post providing lots of information to share. Users can then show an interest and say if they are attending too.

It is a HUGE one. If you aren't using Facebook ads, you miss out on a massive market. Using Facebook ads, you can target specific people. For example, newly engaged couples within a certain radius of your venue. You can spend as little as £1 a day on these ads. The more money you budget, though, the more people you will be able to reach, so I would always invest in these ads. Using Facebook ads, you can also link it with Instagram so your ad will show on Instagram simultaneously!

Unlike a magazine advert that you can't track, you can see how many people have seen it and how many people clicked on it with Facebook ads. Of course, they can take a while to get your head around, but this is something you can outsource to a digital marketing company like us. 

Twitter

With Twitter, you can share photos and content; ensure you use hashtags to get maximum reach and post consistently. In addition, Twitter is a great way to engage with other wedding professionals who may also share your posts.

Use Twitter to search for couples asking questions about wedding venues in your area, and if suitable, engage with them about booking a viewing. Be proactive, be engaging, ask questions, share open days and events, and offers and late space deals.

Pinterest

Pinterest is a haven of wedding inspiration and a great place to share your venue. Upload photos of your venue, table decor, the little details and outdoor spaces. A report states photos without faces receive 23 per cent more re-pins, so make sure you focus on your venue.

From Social Media To Bookings

It is important to try and track where your enquires come from. Did it come from a printed advert, a venue directory or social media? Was it a Facebook ad that you were running that led to the enquiry for a viewing? Did that viewing then lead to a booking? Did a client see you on Instagram, then Google search for your venue and get in touch that way? Instead of being found via Google, you were found via Instagram.

It is difficult to track every lead or where they first connected with you; however, asking when they inquire allows you to collect the most reliable data; if know just saw you on Instagram, they are likely to select that. Once they attend a viewing, they may say on Google.

Don't Give Up

Decide what works best for you and decide how much time you have to spend; it is better to spend time on one or two platforms and be consistent and get the best from them, rather than little time on all and spreading yourself too thin.

Be consistent and don't give up; it takes time to build up your presence and audience. So keep focused and ensure you create time for marketing your wedding venue on social media.

Share Content From Other Businesses.  

Popular wedding magazines and blogs are full of wedding inspiration for couples to peruse. You might have some recommended suppliers on your list, so keep an eye on what they post on their pages and help them out by sharing what they do. They will be thankful for it, and doing this will help you form relationships with suppliers and other people in the industry. In addition, if you share good content, couples will come to your account to look for more. 

Utilise Your Cover Photo. 

It is one people always seem not to bother with or not know about. If your wedding venue has uploaded a photo, though that will do and left it, you are missing a trick! It is one of the first things a person sees when visiting your page. You could advertise your wedding packages here or maybe your next wedding fayre. Don't forget to add the details in the description and any links to find out more information. Always be thinking about your sales funnel! 

Conclusion

Social media can be a powerful marketing tool for wedding venues. By creating profiles on popular platforms and filling them out completely, you can share photos and details of your venue to attract potential customers. Post regularly and respond promptly to comments and reviews to build trust with potential clients. Utilise hashtags liberally to make your posts more visible, and consider running social media ads targeted at engaged couples in your area. With a little effort, you can use social media to increase awareness of your wedding venue and bring in more business! 

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